Privacy Policy

1. Who we are

Subscription Ads is a trading name and brand of Kalium Marketing Ltd, a company registered in England and Wales under company number 11338984.

Our registered office is:

In this Privacy Policy, “Subscription Ads”, “Kalium Marketing Ltd”, “we”, “us” and “our” refer to Kalium Marketing Ltd trading as Subscription Ads.

This Privacy Policy explains how we collect, use and protect personal information when you visit the Subscription Ads website, contact us, book a call, enquire about our services, or otherwise interact with us.

If you have any questions about this Privacy Policy or how we use your personal information, you can contact us at: launch@kalium.co.uk.

2. What information we collect

We may collect and use the following types of personal information:

Information you give us directly

This may include:

• your name;
• your business email address;
• your phone number;
• your company name;
• your job title or role;
• your website URL;
• information about your business, marketing activity, subscription model, advertising activity, or growth goals;
• information you submit through forms, email, calendar booking tools, or calls with us.

Information collected automatically

When you use our website, we may collect technical and usage information, including:

• IP address;
• browser type and version;
• device type;
• pages visited;
• time spent on the website;
• referring website or source;
• cookie and tracking preferences;
• analytics and performance data.

Information from third-party or public sources

Where relevant to our business-to-business services, we may collect limited business contact information from public sources, referrals, LinkedIn, company websites, or other legitimate business sources.

This may include your name, business email address, company, role, sector, and publicly available business information.

3. How we use your information

We may use your personal information to:

• respond to enquiries;
• book and manage intro calls or strategy calls;
• assess whether our services may be suitable for your business;
• provide proposals, audits, reports, recommendations, or service information;
• deliver paid services to clients;
• manage client relationships;
• send relevant business-to-business marketing communications;
• improve our website, content, messaging, and services;
• analyse website performance and user behaviour;
• maintain business records;
• comply with legal, tax, accounting, and regulatory obligations;
• protect our business, systems, website, and legal rights.

4. Our lawful bases for using your information

We only use personal information where we have a lawful basis to do so.

Depending on the context, we may rely on:

Legitimate interests

We may use your information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

This may include responding to business enquiries, marketing our services to relevant business contacts, improving our website, managing client relationships, and protecting our business.

Contract

We may use your information where it is necessary to take steps before entering into a contract with you or your company, or to perform a contract we have with you or your company.

Consent

We may rely on consent for certain cookies, analytics, or marketing activities where consent is required.

You can withdraw consent at any time where we rely on it.

Legal obligation

We may use your information where required to comply with legal, tax, accounting, or regulatory obligations.

5. Business-to-business marketing

We may contact business contacts about our services where we believe they may be relevant to their role or organisation.

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us at launch@kalium.co.uk.

We will not sell your personal information to third parties.

6. Cookies and tracking technologies

Our website may use cookies and similar technologies to operate the website, understand how visitors use it, improve performance, and support marketing activity.

Cookies may include:

• essential cookies needed for the website to work;
• analytics cookies;
• performance cookies;
• advertising or remarketing cookies, where used.

Where required, we will ask for your consent before setting non-essential cookies.

You can usually control cookies through your browser settings or through any cookie preference tool provided on our website.

7. Who we share your information with

We may share your personal information with trusted service providers who help us operate our business and deliver our services.

This may include:

• website hosting providers;
• CRM and email systems;
• calendar booking tools;
• analytics providers;
• advertising platforms;
• payment, accounting, and invoicing providers;
• professional advisers, such as accountants, lawyers, or consultants;
• contractors or delivery partners who support client work.

Where we use service providers, we only share the information they need to provide their services to us, and we expect them to protect it appropriately.

We may also share information where required by law, regulation, court order, or to protect our legal rights.

8. International transfers

Some of the tools and service providers we use may process personal information outside the United Kingdom.

Where this happens, we take steps to ensure appropriate safeguards are in place, such as using providers that offer recognised transfer mechanisms or contractual protections.

9. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

As a guide:

• enquiry and prospect information may be kept for up to 24 months after our last meaningful interaction, unless you ask us to delete it sooner;
• client and contract information may be kept for the duration of the relationship and then for a reasonable period afterwards;
• accounting and transaction records may be kept for up to 7 years where required for tax, accounting, or legal purposes;
• marketing contact information may be kept until you unsubscribe, object, or we no longer have a legitimate reason to keep it;
• website analytics data may be kept according to the retention settings of the relevant analytics tools.

10. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no website, email system, or online service can be guaranteed to be completely secure.

11. Your rights

Under data protection law, you may have rights including the right to:

• access the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your information;
• ask us to restrict how we use your information;
• object to certain uses of your information, including direct marketing;
• ask for a copy of your information in a portable format;
• withdraw consent where we rely on consent.

To exercise your rights, please contact us at launch@kalium.co.uk.

We may need to verify your identity before responding to your request.

12. Complaints

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office, the UK regulator for data protection.

13. Links to other websites

Our website may contain links to other websites. We are not responsible for the privacy practices, content, or security of other websites.

You should review the privacy policy of any third-party website you visit.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will be published on this page with the updated date shown at the top.